Jake Nicely: Co-Owner

Jake is the founder of Nicely Fit Co., a fully equipped private training gym based in Long Island City, NYC. With over a decade of experience as a personal trainer and strength coach, Jake specializes in helping clients move better, feel stronger, and train with purpose. Whether you're training for longevity, strength, or specific goals like Hyrox, Jake offers a customized, data-driven experience built around progress and empowerment. If you're looking for a personal trainer in LIC who leads with both expertise and meeting you where you are at, Jake is ready to coach you toward your best self.

Robinson Frias: Co-Owner

With over 20 years in the business working with clients ranging from professional athletes to weekend warriors, grandmothers to teens, Rob has the deep experience to help you take on any fitness challenge.

Paige Lauer: Personal Trainer

With over seven years of experience in the fitness industry in New York City, Paige specializes in strength training and is a dedicated fitness enthusiast. She views strength training as a powerful tool for training both the mind and body in a controlled setting, which helps reduce injury risk and lower stress levels in daily life. Paige's mission is to empower individuals to embrace this approach, ultimately leading to a pain-free existence.

Paige focuses on helping clients build and strengthen their mind-body connection, enhancing overall well-being. Drawing from her background in education and counseling, she prides herself on being an excellent listener—compassionate and validating. She believes that movement is essential for mental and physical health and is committed to helping her clients enhance their quality of life through strength training. Come train with Paige in Long Island City!

Samantha Abrams: Personal Trainer

Sam is a NASM Certified Personal Trainer, who comes to strength training by way of a career in libraries. After numerous attempts at finding a fitness routine that felt right to her, Sam got into strength training — at Nicely Fit! — and found something that felt right. She sees strength training as a way to both physically and mentally feel stronger; through strength training, she believes that individuals can lead a fuller, stronger, and more confident life.

Interested in working with beginners and long-time lifters, Sam believes that strength training is for everyone. Whether you’re looking to perfect your squat, aiming to establish a consistent routine, or just hoping to make it up and down the subway stairs with a little less achiness, strength training can help. Sam trains with compassion and patience, and would be thrilled to help you achieve your strength and movement goals at Nicely Fit!

Jun Lama: Personal Trainer

Jun Lama is a NASM-certified personal trainer with 5 years of experience helping clients in Long Island City transform their bodies and mindset through HIIT, strength training, and body recomposition. At Nicely Fit Co., she takes a sustainable approach to fitness, focusing on both physical results and lasting confidence.

Jun’s training style goes beyond just workouts—she empowers clients to embrace consistency, build confidence, and unlock their true potential. Whether it’s mastering proper form, hitting personal records, or sticking with a long-term training plan, Jun’s mission is to make fitness both challenging and empowering. Every client she works with leaves stronger, more capable, and more confident inside and out.